Retiree Gerald “Smitty” Smith and Bertie, his wife. Smitty is featured in Centennial television and radio messages, as well as in newspaper ads. He began working for the Company in 1952 and was a hard-working member of a line crew serving the Cloquet area for 40 years. The best part of the job, he says, “was the customers.” Appearing in the ad campaign with him is Electrical Engineer Michelle Robbins, who helps new and expanding business get connected to electrical power.
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